Customize Your Presentation Build your presentation around the company you're speaking with.

You'll score higher in a presentation the more you customizeit. That can include personalized handouts or overhead screens. Butgo further. Build your presentation around the company you'respeaking with. Make them forget you're pitching the skill of anoutside company; speak to their concerns and interests,highlighting the ways in which their company will be enhanced bydealing with you. Think them, not us.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales