Ending Soon! Save 33% on All Access

Simon Cowell Declares Controversial Deepfake Act the 'Best of the Season' on AGT The America's Got Talent judge was blown away by AI company Metaphysic on season 17 of the show.

By Jonathan Small

Opinions expressed by Entrepreneur contributors are their own.

NBC

The deepfake company Metaphysic continues to make a splash on Season 17 of America's Got Talent.

On last night's semifinals episode, they screened a real-time, AI-generated performance of Simon Cowell, Howie Mandel, and Terry Crews singing the operatic piece "Nessun Dorma." Three company members stood on the stage while powerful machine-learning software seamlessly swapped their faces out for the judges' faces.

The performance was so realistic it caused the usually cranky AGT judge Simon Cowell to gush with praise.

"In terms of talent, originality, this is not the best act of the night—this is the best act of the series so far," Cowell said.

Related: The Deepfake Threat is Real. Here Are 3 Ways to Protect Your Business

Metaphysic Wants to Make Deepfakes Mainstream

Metayphysic co-founder, Chris Umé, is no stranger to stunning his audience. In 2021, he released a series of deepfakes of Tom Cruise on the TikTok account DeepTomCruise. The account features "Cruise" in a series of videos doing wacky things like getting his haircut and leap-frogging over actor Keegan-Michael Key. The videos quickly became a viral sensation.

Now Umé wants to commercialize deepfake technology and make it readily available to anyone in the Metaverse. He hopes his appearance on America's Got Talent will help build a buzz. "This is a good chance to raise awareness and show off what we can do," Umé told The Washington Post.

But some critics say that popularizing deepfakes is dangerous. They worry that bad actors can use the technology to spread lies and disinformation.

According to an MIT Technology report, deepfakes can be "a perfect weapon for purveyors of fake news who want to influence everything from stock prices to elections."

The jury is still out on whether it will influence the final vote on America's Got Talent.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.