Ending Soon! Save 33% on All Access

Gen Z Loves the Toyota Camry. Here's What Car Brands Boomers Love Most S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.

By Gabrielle Bienasz

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg / Contributor I Getty Images
Toyota dealership in Malaysia in 2021.

Gen Z loves a Japanese car.

Different generations love different cars, according to a new report by Insider, although some groups (millennials and boomers) are closer in taste than one would expect.

The Toyota Camry (the 2023 model starts at $26,200 while used versions from 2014 are going for about $9,000) is a favorite of Gen Z (aged 18 to 24) as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4, an SUV with outdoor and hybrid versions.

Generation X is driving the Chevrolet Silverado. Boomers, which were spilt into two categories, also liked the Ford F-Series, a.k.a., the Ford family of pickup trucks, like the F-150 LARIAT, whose 2023 model starts at over $57,000.

A report from Hagerty, a company that insures specialty cars, also found that younger people are interested in Asian cars, particularly Toyotas.

"Gen–Z is the only generation who call Hagerty for insurance quotes on more Asian cars than European," the company wrote in a summary of the results.

Here's a look at the most popular cars for each generation using registration data broken down by age group from S&P Global Mobility, a market research firm with insights on vehicle registrations:

Generation Z

  • People aged around 18 to 24
  • Top car: Toyota Camry
  • Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic, and Chevrolet Silverado

Millennials

  • People aged around 25 to 34 years
  • Top car: Toyota RAV4
  • Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, Ford F-Series, and

Millennial and Gen X Cuspers

  • People aged around 35 to 44
  • Top car: Chevrolet Silverado
  • Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y

Gen X

  • People aged around 45 to 54
  • Top car: Chevrolet Silverado
  • Other popular models: Ford F-Series, Ram, Toyota RAV4, and Tesla Model Y.

Boomers, Younger

  • People aged around 55 to 64
  • Top car: Ford F-Series
  • Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4, and a Ram.

Boomers, Older

  • People aged around 65 to 74
  • Top car: Toyota RAV4
  • Other popular models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.

Silent Generation

  • People 75 and up.
  • Top car: Chevrolet Equinox
  • Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4, and Ford F-Series.
Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.