The Executive Selection: Sawwad Billed as "a character-driven fashion brand," its debut collection, Awaken The Dragon, is a fitting showcase of the label's style ethos.

By Entrepreneur Middle East Staff Jul 24, 2021

Share

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Launched by UAE-based entrepreneur Salma Awwad, Sawwad has been billed as "a character-driven fashion brand," and its debut collection, Awaken The Dragon, is a fitting showcase of the label's style ethos. Fantasy and folklore are resplendent in Sawwad's creatively crafted handbags, which means that wearing them ensures that you are the cynosure of all eyes, no matter where you go.

Entrepreneur Middle East Staff

Entrepreneur Staff

Most Popular

See all

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

By Guen Sublette

Social Media

Seven Steps For Maximizing Your Personal Brand

While even the most committed owners may focus solely on their business profiles, do not be deceived: there is untapped gold in your personal brand.

By Murtaza Manji

Entrepreneurs

Get Set For The Third Edition Of Red Sea Foodtech Connect Taking Place In Riyadh On June 11, 2024, Under The Theme "Meet The Big"

Key stakeholders across Saudi Arabia's public and private foodtech sectors are expected to be brought together at Red Sea Foodtech Connect 2024.

By Entrepreneur Middle East Staff

Marketing

5 Types of Digital Content That Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

Learn about five types of content that will transform your warm audiences into customers!

By Andres Tovar

News and Trends

UAE-Based Param Labs Secures US$7 Million In A Funding Round Led By Animoca Brands, With Support From Delphi Ventures, Mechanism Capital, And Others

Strategic investments were made by Animoca Brands co-founder Yat Siu and FaZe Clan co-founder Richard "FaZe Banks" Bengtson as well.