Ending Soon! Save 33% on All Access

En Route To The Expo: Aamer Sheikh, President and General Manager, PepsiCo MENA and Pakistan PepsiCo recently revealed that it will be having one pavilion each in the three Expo 2020 Dubai Thematic Districts, with them offering refreshing perspectives on the expo's subthemes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations, and discussions.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

En Route To The Expo, a new video series launched by the Dubai Chamber of Commerce and Industry in collaboration with Entrepreneur Middle East, is aiming to showcase how the business community in the UAE is getting itself ready for Expo 2020 Dubai, which is set to run from October 1, 2021 to March 31, 2022.

In this edition of En Route To The Expo, we spoke with Aamer Sheikh, President and General Manager at PepsiCo MENA and Pakistan, who noted that his enterprise's role as the Official Beverage and Snack Partner of Expo 2020 Dubai will see it use the power of its brand to bring PepsiCo's unique sense of fun to the Expo, and present a variety of brand activations for visitors to experience and enjoy.

PepsiCo recently revealed that it will be having one pavilion each in the three Expo 2020 Dubai Thematic Districts, with them offering refreshing perspectives on the expo's subthemes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations, and discussions. PepsiCo will also be participating in the expo's Theme Weeks happening through the six months of the event.

"Expo 2020 Dubai is the ideal platform for people to collaborate to solve complex world issues, such as climate change, and to explore ways to achieve equal access to education, healthcare, digitalization, and sustainable food systems," Sheikh said. "Equally as important, people will come together at the Expo to have fun. PepsiCo and Expo share the vision of bringing enjoyment, as well as sustainability to the event."

Check out the video to learn more about what Sheikh had to say, and for more installments of the En Route To The Expo series, click here.

Related: En Route To The Expo: Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai

Business News

Apple iPhone 7 Users May Be Owed a Slice of a $35 Million Settlement — Here's How to Claim Your Share

Previous (and current, no judgment) iPhone 7 users may be entitled to up to $349. The deadline to file a claim is June 3.

Collaboration

Communicating Confidently Can Help You Reach Your Goals

Here are six tips to achieve your objectives both at home and at work.

Business Plans

7 Steps to a Perfectly Written Business Plan

Your business plan is how investors and potential partners see that you know everything you can about your industry.

Side Hustle

The Side Hustle He Started at Age 15 Led to a $4 Billion Boon for Small Businesses: 'They Would Take a Chance on Me With Their Hard-Earned Money'

Nic Beique asked his local barber, gym and more if they'd like him to build a website for their businesses.

Growing a Business

How to Reinvent Yourself and Your Business in This Moment of Opportunity

The pandemic has revealed new growth strategies in the ways we learn, work, lead and live.

Thought Leaders

The Power of Purpose-Driven Entrepreneurship — How Social Entrepreneurs Are Changing the World

Social entrepreneurs are the torchbearers of hope and progress, redefining the role of business in society.