Ending Soon! Save 33% on All Access

GhostPillow: Why The Right Pillow And Mattress Set Is Vital For Restful Sleep Sleep will never be the same again.

By David Wither

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Most people will keep the same mattress for fifteen to twenty years without concerning themselves with buying a new one. Only 50% of women buy a mattress and pillow for the purposes of better sleep, with less than 40% of men doing so. Part of the reason for this is people find mattress shopping to be a nightmare. Some people also don't understand why having the right pillow and mattress is important for better sleep.

You're going to learn about why you need the right pillow and mattress set, and why the new GhostPillow is driving sleep technology forward.

Avoid Putting Pressure on the Wrong Parts of the Body

One of the biggest reasons why people don't get restful sleep is because they wake up with aches and pains. A mattress and pillow combination can put pressure on the wrong parts of the body. You should never have the pressure shifted to your joints. Your body as a whole should be taking most of the strain.

And this is where memory foam came in. Originally invented for use by astronauts, memory foam molds itself to your body. It shifts your weight equally, so the pressure isn't concentrated in any specific place.

The GhostBed takes this one step further with aerated gel memory foam. Both the mattress and the pillow come with a special phase change material within the top layer. This is designed to provide support for your head, neck, spine, and joints. It's an upgrade to traditional memory foam because it senses the weight and heat coming from your body. It uses this information to mold itself to you.

Keeping Your Body at the Right Temperature

Those who live in warmer climates may have the problem of waking up at night covered in sweat. This is not only disruptive to sleep it's unhygienic. Your sleeping environment needs to be cool and it needs to maintain its temperature through the night.

Most people will only be able to think of solutions like electric blankets, not using the covers and hot water bottles. These are accessories and they will only regulate your temperature until you fall asleep. They won't stop you from waking up in the middle of the night.

The CEO of GhostBed, Marc Werner, says, "The GhostMattress and GhostPillow is one of the first sleeping solutions that keeps the sleeping environment at the right temperature. This is due to the aerated foam underneath the phase change material. It absorbs heat and ensures you'll never wake up hot and sweaty again."

So how does it work?

There are microcapsules within the phase change layer. The phase change layer will turn into a liquid when it's hot. The heat will be absorbed from your body and stored. This stops the heat circulating and it stops your body from overheating. When the temperature is cold the phase change layer turns into a solid. The stored heat is released, thus keeping you from being too cold.

Correct Alignment Will Cure Many Sleep Ailments

Do you know why some people wake up with headaches?

It's nearly always because their head and neck wasn't aligned correctly. Once again, this happens because of the wrong pillow and mattress combination. The only way to solve this is to make sure you're choosing a pillow and mattress that's contusive to proper alignment.

This is what the GhostBed is designed to do. Both the mattress and the pillow have been designed to work together. Whatever position you sleep in you can guarantee perfect alignment between your head and neck all the way down to your spine.

The Ten-Second Sleep Experience Isn't Enough

People often refuse to shop for a mattress online because they don't want to risk buying something that they can't get a good sleep on. The problem is the other option of going to the store isn't much better. Lying on a mattress for ten seconds is not enough to tell you whether it's the right mattress for you. Add in the pressure of a salesperson following you around and you're liable to make the wrong decision.

Werner believes GhostBed is signaling change with its new GhostPillow, "Many companies are looking to this company for inspiration because they have started to offer a 101-Night Sleep Trial. This gives customers the chance to buy the mattress, sleep on it, and if they don't like it they can get a full refund and the company will pick the mattress up free of charge."

Conclusion

The GhostBed package is designed to alleviate the main sleep problems people have. With the brand new patent-pending technology available, sleep will never be the same again.

David Wither

Team and Startup Management Coach, Wither Leadership Consulting

News and Trends

CoverSure and CirclePe Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.