Ending Soon! Save 33% on All Access

From a Manual Start To an Electric Version The two-wheeler was a popular household from the 1970s to early 2000s, and now it plans to do the same for the current generation as well.

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Wiki Media Commons

Bajaj Chetak is a name that brings back nostalgic memories for millions of Gen Z and millennials across the country. The two-wheeler was a popular household from the 1970s to early 2000s, and now it plans to do the same for the current generation as well.

"Chetak was synonymous with the growth of two-wheeled mobility in India until the 80s and was India's most exported automotive product. It was the first 'Make in India' superstar, and with the new Chetak, we aim to do the same in the emerging electric two-wheeler industry. We are focused on building our own technology to strengthen our position and technological superiority, delivering a reliable product that consumers can ride without care and a high-quality sales and service network that consumers trust," shared Eric Vas, President Electric Division, Bajaj Auto with Entrepreneur India.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
News and Trends

CoverSure and CirclePe Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Devices

Get This Handy Color Sensor for $50 Through Memorial Day

Keep your business in touch with any color that inspires you.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.