Ending Soon! Save 33% on All Access

United Airlines Passenger Dragged Off Plane by Airport Employees Brute force was used to drag a paying passenger off one of its planes on Sunday night.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Scott Olson | Getty Images

A United Airlines passenger who thought he'd be flying from Chicago to Louisville Sunday night was in for a pretty nasty surprise.

Related: Good, Bad and Just Ugly Customer Service Trends

Overbooking United Express Flight 3411, United employees desperately sought volunteers who would give up their seats in return for reimbursements of $400 and $800. There were no takers. United then took desperate measures.

After boarding flight passengers, three security officers approached a seated man and asked him to give up his seat. He refused. The guards then yanked the unnamed man from his seat. While screaming in resistance, the officers dragged the passenger by his arms to the front of the plane. Frightening and shocking other passengers, the man goes silent, with his abdomen showing and his glasses disheveled, while they continue to drag him towards the front.

Related: The Mistakes That Make a PR Crisis Even Worse

Married passengers Aubra and Tyler Bridges documented the traumatizing event, posting a 30-second clip to social media, which has since gone viral. According to Aubra, United used its computer system to randomly select four passengers to deboard the overbooked flight, the unidentified man being one of them.

Eventually, the passenger, who said he was a doctor and needed to see his patients in the morning, was able to get back on the plane -- returning disoriented and with a bloody face.

Responding to the incident, United Airlines issued a public statement on Twitter, apologizing for the event, calling it "upsetting" and claiming it would investigate it further.

It didn't take long before the social media world had its heyday over the incident.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.