What You Can Learn About Growing a Brand From the Most Influential Celebs Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
By Jen A. Miller Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Allison Statter knows a thing or two about what it takes to become an influencer in today's digital world. The daughter of music maven Irvine Azoff, Statter has seen close friends such as Kim Kardashian and Chelsea Handler rise from the ranks from "regular people" to celeb status.
In an interview, Statter talks about what it takes to replicate that success with your business and/or personal brand. What she has seen separate the leaders from the pack are an authentic voice, willingness to be open with your audience and ability to articulate the value you bring.
Watch more videos from the folks at Toast Meets Jam on its YouTube channel here.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Click here to become a part of this growing video network.
