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To Be Successful, Your Brand Needs a Clear, Simple Focus Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner C-Suite's Jeffrey Hayzlett sat down with David Haigh, CEO of Brand Finance, to share his insights on what all successful brands have in common. He also sat down with Matt Prechern, EVP and CMO of HCL Technologies, at his offices in New York City, to talk about the steady increase of HCL's brand and to reveal the secret about what's made the company brand so successful.

Related: Your Competitive Advantage Is Not Your Product -- It's Your Story

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

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