Get All Access for $5/mo

Brain Science Says to Trust Your Gut in These Key Moments Tough situations make it harder to process information -- but that's not necessarily a bad thing.

By Nina Zipkin

Caiaimage/John Wildgoose | Getty Images

Launching a business is challenging enough, let alone keeping it afloat and even thriving. While many people try to prepare for challenges and address them in a level-headed manner, they may not realize how difficult moments alter their thinking. New research has found that when dealing with challenging situations, it can be tough to understand what is going on around you.

A group of European researchers led a study in which participants watched clips of positive, neutral and negative situations. They then tested their ability to acquire new information about the events in question. After subjects watched sequences involving challenging situations, whether those sequences were positive or negative, they did worse on the assessments.

Related: 7 Challenges That Will Make You More Successful

The scientists used film clips for each category: a violent scene for the negative situation, a sex scene for the positive one and then a neutral scene. The researchers found that viewing both the violent and sex scenes adversely affected the participants. They had a harder time remembering where objects had been and recognizing patterns in the more challenging scenes than they did after watching the neutral scene.

The researchers concluded that being placed in a challenging situation can make your brain go right for a reflexive action rather than a more measured, nuanced and context-driven approach.

In a summary of the findings, the researchers explained that while such a reaction might seems it could lead only to bad decisions, it can actually help you in the long run. While reflexive reactions are less complex, they might be a preferable alternative to making choices based on incomplete and unpredictable information. All the more reason to listen to your gut when you find yourself in a jam.

Related video: Want to Start Doing More on a Daily Basis? Stop Doing This One Thing.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Data & Recovery

Get $60 off This Portable VPN Travel Router

Why keep paying for a VPN service when you can have a tiny, lightweight piece of hardware that can provide you with a lifetime of maximum VPN protection?

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

Growing a Business

5 Books to Help You Motivate, Unify and Build Perspective

In a post-Covid world, check out these must-read books to help build a more resilient organization, create a modern work culture and maintain a powerful growth mindset.