Ending Soon! Save 33% on All Access

Fans Can't Get Over 'Insane' Menu Prices at Formula 1 Miami Grand Prix: 'Missing a Decimal Somewhere' Welcome to Miami, where an F1 lobster roll costs $280.

By Emily Rella

The Formula 1 Grand Prix took over Miami, Florida this weekend as fans, spectators, and celebrities watched the cars race at the Miami International Autodrome and dabble in the social scene near the Hard Rock Stadium.

One of the most coveted tickets for the weekend was an entry to the Hard Rock Beach Club, where a three-day pass cost $1,750 and promised "top-notch trackside entertainment" alongside an extensive food and beverage menu. And while that entrance fee may be pocket change for billionaire attendees such as Elon Musk and Jeff Bezos, the menu prices were brow-raising.

Related: This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

Photos of the exorbitantly priced menu have been making their way around social media, including a $280 lobster roll, a $190 order of chicken wings, and a $180 plate of nachos.

The food prices at the Hard Rock Beach Club
byu/Chrisixx informula1

"Even if I were filthy rich this would offend me," one Reddit user wrote. "This is comically ridiculous."

Attendees could also add caviar to any menu item for $400.

"As one of the most iconic hospitality spaces at Miami International Autodrome, Hard Rock Beach Club is located on the outside of Turns 11-13 on the track and is the place where South Beach meets Formula 1," a press release for the beach club said. "Exclusively available to Hard Rock Beach Club ticket holders, this luxury space features cabana-style seating, signature pools, bars, and all-day cuisine."

Related: 4 F1 Racing Lessons That Can Accelerate Your Career

Some commenters on social media said that the prices were for groups of four to six people, and not one individual serving size, though the menu did not specify what the serving size was per order.

The menu prices are the opposite of the inflation-free fare at the Masters, where fans can indulge in $1.50 sandwiches and $2 soft drinks.

The Formula 1 Miami Grand Prix concluded on Sunday with Lando Norris taking home his first career win, beating out early favorite Max Verstappen by mere seconds.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.