Mastering the Guest Appearance A good way to get on the radio is to position yourself as an expert in your particular field.

You, too, can become a radio star. Many small community andpublic radio stations feature regular guests on a wide range oftopics, from dealing with sick animals and repairing cars togetting crab grass out of your lawn and finishing your basement.What regular feature (weekly or biweekly) does your local radiomarket offer? Find out--and then offer yourself as an expertguest.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales