Ending Soon! Save 33% on All Access

NASCAR Star Danica Patrick Takes Lyft Customers for a Ride Unsuspecting Lyft users had a true driving professional behind the wheel for the company's latest publicity stunt.

By Carly Okyle

Opinions expressed by Entrepreneur contributors are their own.

danicapatrick.com
NASCAR start Danica Patrick

This Lyft driver gives new meaning to the term "step on it."

The company, known for its mustache-adorned vehicles, put NASCAR noteable Danica Patrick behind the wheel for a day and filmed her interactions with customers. That's like having Bobby Flay teach a high-school cooking class or hitting a kickboxing class at a gym to find that the instructor is Bruce Lee.

Related: Lyft Gives California Drivers New Protections, But Won't Classify Them as Employees

Though she often hinted at her regular job -- admitting that her husband says she drives too fast and follows too close, as well as telling a customer she loves making left turns -- her passengers didn't seem to catch on, although they admitted to being big fans of Patrick on the track. At one point, she revs the engine at a stoplight, challenging the motorist in the next lane to a race. The other driver, thankfully, did not take up the invitation.

Watch the video below.

Other well-known professionals have also taken a turn behind the wheel for Lyft, including football pro Jerry Rice and Kris Bryant, a third baseman for the Chicago Cubs. Keep that in mind the next time a Lyft driver looks a little familiar.

Related: General Motors Partners With Lyft to Develop Network of Self-Driving Cars

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.