Get All Access for $5/mo

'We're Helping Everybody': Grocery Shoppers Treated to Over $2,000 of Free Food After Store's Refrigerating System Breaks Lucky Trader Joe's customers in Baton Rouge, Louisiana, were in for the grocery run of their lives.

By Emily Rella

Getty Images

When a refrigerator or freezer stops functioning, there aren't many options — besides eating or donating — before all the food goes bad. But when it happens at a grocery store, the company might as well dole out the food to hungry customers.

That's exactly what happened at one Trader Joe's location in Baton Rouge, Louisiana: Shoppers were treated to thousands of dollars worth of free food after the store's refrigeration systems stopped working.

Related: These Are the 9 Best Trader Joe's Products, Customers Say

In a video documenting the incident, TikToker @registerednerd_ has garnered over 10.9 million views for showing viewers how her "random trip to Trader Joe's turned into a blessing."

In the clip, the woman zooms in on the checkout monitor, which shows food valued at over $2,817 being rang up.

@registerednerd_

Random trip to Trader Joe's turned into a blessing

♬ original sound - Pyxis Princess

"Our refrigeration went out, so we're giving away anything that's cold or frozen," the happy employee tells the camera, with the woman filming insisting that viewers won't believe her.

"We're helping everybody," the employee adds.

In a follow-up clip, the same TikToker shows a scene from the store with shoppers waiting to check out with baskets and shopping carts filled to the brim.

@registerednerd_ Replying to @sherollcheryl ♬ original sound - Pyxis Princess

Commenters flooded both videos with awe and praise for Trader Joe's and its employees for using the situation to give back to customers instead of wasting the food by throwing it away.

"What a blessing," one user wrote. "May that store stay in business for generations to come because they really care about the people."

Related: Trader Joe's Sued Over Dangerous Metals in Products

"This is awesome," another added. "I wish more places did this in these situations instead of throwing it all in the bins."

Trader Joe's is a California-based grocery chain that operates roughly 560 locations in the United States across 40 states.

The low-cost grocer is known for its cult-like following over its items (especially frozen meals and unique snacks) as the chain does not sell any brand name items — only Trader Joe's.

The chain did not publicly comment on the viral video.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.