Get All Access for $5/mo

How US-based AppAlert Lures Seed Capital For Facilitating Indian Parents Innovation bags seed capital for AppAlert to whereabouts school bus en-route.

By Samiksha Jain

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

US-based AppAlert Inc. has raised $900K in its seed round of funding, led by Narinder Singh, a US-based serial investor. Venture provides real time information to school authorities and parent alike, as to the whereabouts of the school bus en-route. The funding secured by the company will be deployed to build and enhance the core application and to expand its service offerings in markets of Singapore, Indonesia, Philippines and Australia.

AppAlert alerts parents in advance when the bus arrives at the student's stop, so that the parent/guardian doesn't have to stand outside in the rain or sweltering heat and pollution, waiting for transportation, all the while aware of their ward's attendance on the bus.

This not only gives peace of mind to parents but also to school administrators because of the number of reduced phone calls from worried parents.

"The average waiting time for parents and caregivers at bus stops today is a minimum of 17 minutes. More than half the calls school managements have to field are about buses leaving or arriving. In today's day and age when any and all information is available on one's fingertips, it is unfair that parents and schools struggle with gathering and dissemination of such vital information on a daily basis. At AppAlert, we are working to provide meaningful solutions to this seemingly simple, yet emotionally draining problem," said AshuvinderAhuja, Founder, AppAlert.

The company's Indian subsidiary, AppAlert online services has launched a cloud, mobile only, real-time school bus tracking system. A first to launch a mobile only platform, it helps parents as well as the school management knows the precise location of children when they are on the school bus.

It has kicked off trials at more than 20 schools in NCR and Mumbai encompassing 15,000 children.

The AppAlert parent app is available on Android and iPhone. Parents are also allowed to designate up to 3 other individuals as custodians of the app.

Samiksha Jain

Former Staff, Entrepreneur.com

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Thought Leaders

4 Steps You Need to Follow to Make It Through Any Crisis With Your Company Intact

The steps we take before a crisis define our team's future resilience in the face of one. Here's what you need to do to prepare for a crisis of any kind at any time.