Get All Access for $5/mo

SIIA Cosmetics Co-Founder Megan Rein Believes Everyone Deserves Beauty The seven-figure female innovator sits down with 'Entrepreneur' for a conversation that's more than skin-deep.

By Ashley Crouch

Opinions expressed by Entrepreneur contributors are their own.

SIIA Cosmetics is a Texas-based luxury beauty brand whose cruelty- and paraben-free products are 100% made in Korea. Befitting its global footprint, SIIA's mission is to bring the highest-quality, prestige cosmetics to the greatest number of people possible, eliminating what it views as "beauty deserts."

As co-founder and CBO Megan Rein (her fellow co-founders are CEO Simon Jeon and CVO Hicham Khodri) put it in a recent sit-down conversation, "A movement to meet society's current demands has begun, and in my vision this continues so that all people, no matter their background, feel fully served and included, and to continue improving sustainability for the health of the globe."

Above, you can view my complete interview with Rein, in which she and I discuss her entepreneurial journey and how SIIA is doing its part to push the beauty industry forward.

Related: 4 Ways Black Women-Owned Small-Retail Brands Changed the Game

Ashley Crouch

Entrepreneur Leadership Network® Contributor

Executive Brand Strategist, Bestselling Author, Investor

Ashley Crouch is an executive brand strategist for companies seeking high-end media placements across television, national outlets, TEDx and top podcasts. She is the host of Prowess Podcast and a bestselling author of Unknown to Unforgettable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.