Ending Soon! Save 33% on All Access

Instagram Treats Users to Five Fresh, New Filters Their names are predictably funky, but they look pretty sweet.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

OlegDoroshin | Shutterstock.com

For the first time in two years, Instagram is treating its users to a fresh batch of photo filters -- five in all. And, of course, they're named like hipster kids.

Welcome, Aden, Crema, Ludwig, Perpetua and Slumber, in all your subtle beauty.

Related: New Polaroid Camera Lets Users Print Images and Share on Social

The popular photo sharing app, which last week eclipsed Twitter in total monthly users, announced the news in a blog post yesterday. According to Instagram, the added quintet of filters was inspired by the perpetual, crazy-hashtagged gush of art, fashion, photography and design snaps captured by its 300 million plus-member community.

If you haven't tweaked any pics with the new filters already, you should. They're already in your filter tray and they're super easy to use. Bonus for wafflers: You can even preview the filters' effects before committing.

Related: Wish You Could See the World Through an Instagram Filter? Now You Can.

Apparently in the gifting spirit, Instagram also rolled out the ability to add captions to photos last month. In an effort to quell fake accounts, the company also recently introduced Twitter-like verified badges for celebs, professional athletes and other high-profile public figures.

Related: 3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Cryptocurrency / Blockchain

Bored and Hungry, the fast food restaurant that uses NFT's from the Bored Ape Yacht Collection for its image

The most famous apes of the digital world are very present in a fast food place in California.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.