Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 

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Latest

News and Trends

Indian Airlines Hopeful Of Mitigating Current Challenges

The aviation industry is at a juncture marked by changing market dynamics and rapid innovation. Airlines such as Air India, Vistara, Air India Express, Akasa Air are adopting measures to navigate through a set of impediments

Growth Strategies

Sky One To Invest In MRO, Expand Partnership With Domestic Airlines In India

Sky One, predominantly into Cargo services, is exploring partnerships with domestic airlines in India to provide comprehensive leasing solutions

Growth Strategies

Global Airlines To Clock Revenue of $1 Trillion

An aggregate return above the cost of capital, however, continues to elude the global airlines as the industry is expected to earn a 5.7 per cent return on invested capital, which is 3.4 per cent below the average cost

Leadership

ITC's Marketing Wizard: Shuvadip Banerjee, Chief Digital Marketing Officer

The FMCG giant's successful campaign #MyFantasyAdWithSRK broke the Internet and in just a few weeks of launch had 10 lakh participants

News and Trends

Why FMCG Companies Are Seeing An Uptick In Rural Demand

Focusing on rural distribution, enhancing supply chain, leveraging local partnership, consumer activations are some of the measures by FMCG companies such as Dabur, GCPL, Bikano, to ramp up penetration in the remotest of pockets

News and Trends

82% Indians Believe Poll Candidates Should Not Use Generative AI In Promotional content: Adobe

With the ongoing elections, now is the time to embrace protective technologies like content credentials to rebuild trust in the digital ecosystem

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