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How This Founder Sold Investors on Her Company's Unconventional Technology The founder of this brain computing business discusses the importance of persevering.

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with Ariel Garten, the founder of Interaxon, a company that produces technology controlled by the brain. She speaks about the struggle to convince investors that the company's technology is worthwhile.

These doubts and skepticisms are not uncommon for a first-time business owner, so if you're going through a similar process, Garten's story might be able to help.

Click play to hear more.

Related: How 3 Words Helped Change This Man's Career

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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